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The Most Important Tips To Consider When Building a Website for Photography

Every photographer needs a good website; that’s a given. What isn’t so obvious is should you have a contact page? What about a photo on your bio? Is it best to have multiple galleries or everything on one landing page? Today we will review a few websites to show you what does and doesn’t work when displaying your work.

Photography websites come in all different styles and designs. In order to show a wide range of options you might want to include on your own website.

Your Business Name and URL

Before you even build a website, the first thing you are going to want to tackle is the name of your business and the actual URL your website will be hosted on. Many photographers like to use their full name such as John Doe Photography. Going this route will make your business very personal and less generic but it might be tough to ever sell your business or expand your business if you yourself stop being the main photographer people are hiring.

If you name your business Wanderlust Photography, clients will instantly know what type of photography you do and your specific name will not be associated directly with your photography brand. 

These both have their advantages and disadvantages. Winning the SEO game for your full name might be easier than winning the battle if you name your business “ATL Wedding Photography,” but many more people will be searching for Atlanta Wedding Photography more than they will be searching for a specific photographer by name. 

I’d personally recommend setting up a few different websites so that you can direct some of your clients to a more generic name while impecuniously building a separate brand for myself. What ever direction you go, I would make sure both your business name and URL are the exact same wording so people can easily find your portfolio.

Is a Landing Page Necessary?

Many websites come with a landing page that acts as a grand entrance to your website. Landing pages can look super professional and give your clients a portal to different genres of photography you might offer without making them navigate through everyone all on one site.

The disadvantage to making a landing page is that it adds one more click between the search results and your portfolio. If you offer both photography and videography, you might want to include a landing page otherwise I’d recommend sending your clients directly to your main portfolio.

To Social Media or Not To Social Media

In today’s mass media culture, more and more photographers are finding clients through less traditional means. As much as we would love for our actual website to be our main portfolio that everyone is funneled towards, the reality is you are going to want grab as much attention from as many social media platforms as possible.

Therefore I would highly recommend adding social media links to your website so that your followers and prospective clients can find your , YouTube channel, Twitter account, and page. 

The disadvantage to this is that you might feel like your work is spread over many platforms that you now have to manage. Also, some platforms like might not give you the full screen viewing experience and easy navigation that you might prefer through your website.

On the other hand, social media sites are just that, social, so it’s much easier to communicate and interact with your followers through or than it is on your main website. Of course Google takes all of your web presents into account when ranking your website so it’s more important than ever to have a presence on every platform with as much organic engagement as possible.

Finally, many art buyers and potential clients are looking for the most experienced photographers who have the largest reach, so depending on the type of clients you are trying to book, it might be advantageous to link to your other social media platforms to show your overall reach and popularity.

Navigation Is King

Perhaps the quickest way to turn visitors away is to have a website that is tough to navigate. When designing a website, it’s super important to make sure your navigation bar and menus are simple, intuitive, and easy to access.

If your current website looks old and dated, or has tons of unnecessary text and photos linking to different sections of your site, you are probably discouraging visitors before they even have a chance to look at your work.

As you can see with most of these photography websites, lots of time and consideration has been made in creating an easy to navigate platform. Some of the photographers in the video above have opted to have their entire portfolio load immediately upon entering their site while others have decided to separate their work into a few different categories.

Whichever option you choose to do for your own site, make sure everyone from the savvy tech blogger to your grandmother can easily find the important sections of your website quick and easily.

Sell Yourself, Don’t Sell Yourself Short

It’s important to remember that the number one thing you are selling is not your photography but you yourself. Sure, you want your visitors to be impressed with your photography but at the end of the day, people want to fell emotionally connected to the person they want to hire. This means you need to be present on your website in the form of a photograph, headshot, biography, behind the scenes video, or other media.

Your visitors want to know what you look like, how you carry yourself professionally, and some of your other interests outside of photography. If you are not making a personal connection between you and your work, I guarantee your business will suffer. 

Why the Page Is So Important

Once someone falls in love with your work, your website should make it easy for them to reach out to you or phone. I would highly suggest creating a contact me page on your website so that your potential clients can message you immediately after viewing your work. Most contact pages have a customizable form that has fields for name, email, and a comment, but I would also recommend adding a field for their phone number. Email is great for archiving a conversation and getting the ball rolling, but I’ve found that many jobs can be instantly secured after a simple phone call. 

If you can feed your email contacts into an email curator like Mailchimp, your contact page will also serve as a way for you to continually update your past and potential clients with your new work and projects in an email blast. 

Proofing Galleries and Sales Portals

Finally, if you are a photographer who sells prints or other services like Photoshop actions or stock photography, you probably want a proofing gallery or shopping cart option on your site. I knew how important it was to have a streamlined system where my clients could easily check out all of their wedding photos in a single, easy to find location.

By having a proofing gallery or client gallery section on your website, you can quickly email any of your clients a link found directly on your website, give them a secure password, and allow them to download files or buy prints in an automated way. 

If you are a creative who makes money selling stock images, photo workshops, Photoshop actions, poster prints, or other digital services, you might also want to add a shopping cart to your site as well. I know a lot of fine art photographers who sell massive prints of their work, and they have made a ton of money simply because they have a well designed ecommerce portal that easily lays out all of their prints and size options all in one place. 

Conclusion

Building a website used to be a difficult task that often required days if not weeks of work just to get it up and running. Luckily, companies like Kivos.io have made it possible to build a website in literally hours. Now that building a custom website is much easier than it was in the past, it’s probably more important than ever to make sure your visitor’s overall experience on your site is as enjoyable as possible.

Also because there are more people calling themselves photographers today, it’s going to be important to differentiate your own style and brand from the rest of your peers.

Hopefully this article and video have given you some good ideas on what you can do to make your own website well designed and easy to navigate so that your business can be as successful as possible. 

How Will The Recent WordPress Gutenberg 5.0 Release Impact Website?

If you have your own website, it’s more than likely running on WordPress, which is the world’s most popular software tool for developing websites and blogs.

In early December, WordPress launched it’s 5.0 release, called Gutenberg. This was a significant release, as it includes a major overhaul on design functionality. Without getting too technical, the major enhancements include a “drop and drag” editor function that allows developers to create dynamic, visually appealing sites and pages.

The common practice when a new release is made is to update your existing WordPress version. So, how does this impact you if your current website is running on WordPress?

Here’s a quick overview of the 5.0 release impacts and what you need to know:

DO I HAVE TO SWITCH TO THE NEW WORDPRESS 5.0 VERSION RIGHT AWAY?

No. You can make the decision to upgrade to the new version when you want. With that said, if you want to maintain the current version, your web developer will need to install the Classic Editor plugin to your current site. The Classic Editor plugin will allow you to post and/or edit content on your site as you’ve done in the past.

HOW LONG WILL MY CURRENT VERSION OF WORDPRESS BE SUPPORTED?

WordPress has committed to supporting and updating the Classic Editor function until 2022.

HOW CAN I TELL IF MY SITE IS ON WORDPRESS?

To validate if your website is running on WordPress, conduct this quick test: Go to https://www.isitwp.com/, enter your URL and then click Lookup.

When the report appears, it will show you is your website running on WordPress. The report will also show the most recent version of WordPress that your site is running on.

WHAT IF MY CURRENT WORDPRESS THEME IS NOT COMPATIBLE WITH GUTENBERG/5.0?

If you’re using a theme that is not compatible with Gutenberg, it will most likely still function but will potentially have restricted functionality. If your website’s theme is outdated or even abandoned, you should look for a replacement theme immediately.

Your webmaster can assist with this or you can utilize a Digital Marketing agency like us at kivos.io that specializes in developing custom WordPress sites to assist with that transition.

The same issue applies to any plugins that you have on your current website. Most plugin developers have been working to bring their products up-to-date with Gutenberg. Unfortunately, there is no easy way of knowing if your site’s theme and/or plugins are compatible without doing a deeper dive with a skilled web development team being involved.

CAN I UPGRADE TO 5.0 BUT STILL USE THE EXISTING CLASSIC EDITOR FUNCTION FOR POSTING AND/OR EDITING?

Yes, you can upgrade to 5.0 but can continue using the Classic Editor function or switch to the new editor, Gutenberg. Remember, the Classic Editor plugin will be supported until 2022.

2019 PLANNING

Given this recent change and more technology upgrades that will be soon to follow, 2019 will be a pivotal year to bring your website technology up-to-speed and enhance your digital footprint.

Trends You can Expect in Web Development for 2019

Introduction

The current generation of website developers is ideal employees in consideration of web development spectrum. Most of the modern people respond quickly to various changes along with growth in the professional environment. They can study, improvise their qualification and also change as well as get into the trend quite easily. The different trends in web development can evolve rapidly. Every industry is getting revolutionized in various aspects. Website development services are swiftly adopting various technologies like blockchain, augmented and virtual reality and even user behavior tracking, and we have seen the rise of chatbots.

Web Development Trends 2019

Let’s have a look at the recent trends that you can expect in web development in 2019:

1. Emergence of Progressive Web Apps

Progressive web apps, or popularly known as PWAs have appeared a couple of years ago and have gained immense popularity owing to the user behavior study. Web development has stepped in a certain direction in a forward sense. Progressive web applications are essentially based on CSS, JavaScript, and HTML. They are actually designed to simplify the complete interaction of the website users with the website and hence stimulate the loyalty and conversion of customers.

The most basic principle of PWAs is complete adaptability to different types of smart devices, native user experience as well as autonomy where the applications are updated independently. All innovative web apps provide overall security through HTTPS as well as automatic updates are provided via Service Worker API. Most of the web apps don’t actually need installation. A website development company needs to invest a lot in the PWAs development.

2. Rise of One-Page Websites

Considering the latest standards as well as the behavior of the users on the website, it is certainly quite easy to actually know what the people like as well as don’t like on the web pages and also search for information all by themselves. Hence, a lot of website development trends in the upcoming year will actually be based on the complete principle of speed and convenience. Any person without a programming background can easily develop a website with a particular design constructor for his business. User Experience or UX has become certainly important and careful regarding the concept of various single-page websites, and in the years to come, we will be witnessing animation on the screen of devices and even nod at different products that the people wish to buy.

3. PHP7 and JavaScript Changes

In the context of programming, there are certain significant changes. Irrespective of the technology stack, a lot of developers actually use JavaScript for their own work. Even though there are a plethora of shortcomings of this particular language, it actually keeps on improving and considerably remains popular around the world. Most websites use PHP, and in recent years, PHP 7 was released with different changes that have revolutionized the entire web development domain. Possibility to group import ads as well as Engine exceptions along with anonymous classes is duly added.

The entire syntax of Escape code for the particular Unicode was also subsequently added. PHP has led to an increase in performance of the websites. Cryptocurrency, P2P exchanges and trading platforms along with digital blockchain products are swiftly becoming the emerging trends. The website development services have to learn the entire solidity along with smart contract languages for the purpose of creation of their cryptocurrency.

4. Illustrations

In case the developers are learning web designs, they need to know the concept of lesser design that tends to be better. It certainly remains to be the most important web development trend for 2019. But the website developers can’t actually forget the actual trend of website design whereas a large number of fonts, photos, forms, and illustrations. The complete design used to be the combination of illustrations, photograph, along with minimalism and focus on the image as well as reduction of the total amount of the text. This will certainly affect user perception.

5. Growing Importance of Adaptability

People often take smartphones multiple times a day. Hence, everything digital wishes to fit into their phone screen. People have now actually started to get rid of the idea of using computers outside their working time, and website apps development has taken a significantly different form. Adaptive and scalable website applications like adaptive websites are emerging. The people can easily access various services which can subsequently be connected to the internet. The best apps often work without any internet connection and keep on rising. The web design development is improving. The visual aspect of the website development has witnessed massive changes. Different website development services need to accept them and inculcate the rising importance of adaptability.

6. Multimedia Longreads

In case you are considering longread on any web page with a complete solid text alongside a few photos then you can easily forget about it. At present, longreads are an entire representation of text, animations, pictures, and icons. Longread actually aims to tell a complete story in short and simple words. Now the user can scroll the page easily and even cling to the major information points.

7. Introduction of Forms

Making various design elements have certainly passed from previous pointed to current rounded shapes. This option is considered to be quite softer, more pleasant and objective while the sharp corners of the various old interfaces used to be more oriented in the direction of workflow. Web portal development has to consider the forms in a more significant fashion.

8. Importance of Typography

People have been actually experimenting to create new fonts. When illustrations and animations are added along with adaptability, various trends of website designing actually stopped to neglect the typography clearly. At present, we can see the latest collections of typography with new letters.

Conclusion

Website development technology trends are emerging at a rapid pace. One-page websites and progressive web apps have emerged in these years and have garnered immense popularity. Subsequent changes in JavaScript and PHP 7 have duly appeared. Forms, typography, and adaptability have actually acquired more importance in these recent years. Trends like these will certainly dominate the web development in 2019.

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